Idea: The
graffitti on the wall could be photo-shopped to sayWICKED!
Monday, October 09, 2006
Salomon Project: Another of my waterfront demographic appeal photos.
This time I cropped it for use as a sidebar photo on a website. It, too, could be purposely faded and used as the background layer for a font message (font on top layer).
It could also be used in print in a product tag--to add an element of form or spice to a page of script.
This time I cropped it for use as a sidebar photo on a website. It, too, could be purposely faded and used as the background layer for a font message (font on top layer).
It could also be used in print in a product tag--to add an element of form or spice to a page of script.
Salomon Project: Another of my waterfront appeal photos with the iconic Beaches scene in the background.
I purposely cropped it this way to possibly be used as a
Salomon heading photo.
It could be used in print on a product tag, or on a website. Some websites will have such a photo purposely faded and then used as a background layer for a heading (with font on the top layer.)
I purposely cropped it this way to possibly be used as a
Salomon heading photo.It could be used in print on a product tag, or on a website. Some websites will have such a photo purposely faded and then used as a background layer for a heading (with font on the top layer.)
Salomon project #8: Another of my waterfront demographic appeal photos with an even more focused appeal to the "family" demographic.
I like the way the little kid's pointing hand is in line with the water, bringing even more of a focus on the skater.
"Look, Mommy!"
I like the way the little kid's pointing hand is in line with the water, bringing even more of a focus on the skater.
"Look, Mommy!"
This photo could be used for another marketing angle: Skating won't pollute the air this baby breathes. It is ENVIRONMENTALLY FRIENDLY!
Salomon project #6:
This is another one of my " in action " photos of skates/skaters (which is also needed in addition to the photos of just the skates not being used).
It's at the Beaches boardwalk facing the clear blue lake. This candid shot was taken as I purposely positioned myself to acheive the photographic effect of
communicating
the sense of freedom which can often be felt by skaters.
I started out with that purpose in mind (as indicated in my sketches in the last blog) and was fairly happy with the results.
Notice how the skater looks like she is about to take flight over the water and into the sky.
A possible slogan or caption which could accompany this photo could be "The Sky is the Limit with Salomon."
This is another one of my " in action " photos of skates/skaters (which is also needed in addition to the photos of just the skates not being used).
It's at the Beaches boardwalk facing the clear blue lake. This candid shot was taken as I purposely positioned myself to acheive the photographic effect of
communicating
the sense of freedom which can often be felt by skaters.I started out with that purpose in mind (as indicated in my sketches in the last blog) and was fairly happy with the results.
Notice how the skater looks like she is about to take flight over the water and into the sky.
A possible slogan or caption which could accompany this photo could be "The Sky is the Limit with Salomon."
The overall theme of freedom and flight could be applied to the product tag which might open up like a bird's wings.
Here's a Great Marketing Idea on Waterfront residents:
This waterfront photo would appeal to wealthy waterfront residents--whether they live in Toronto's Beaches area or any other waterfront area in the world. Waterfronts around the world often have the cycle paths used by skaters. Those people who can afford to buy homes near beautiful urban waterfront areas of the world are also most likely to be able to afford the high end skates in our project. This is a target group.
Salomon project #4: slogan/concept
: "Wind At Your Heels"
(note: This is just a brain storming sketch and is not meant to tamper with the Salomon logo or font.)
Notice how the skater appears to be going slightly downhill. This inertia plus the wind behind him/her is a double benefit.
The overall theme of freedom and flight could be used in this whole project. For example, the product tag could open up like a bird's wings; and a website could have new pages open up like a bird's wings.
Perhpas we could communicate that Salomon skates are associated with ease of use and comfort.
: "Wind At Your Heels"(note: This is just a brain storming sketch and is not meant to tamper with the Salomon logo or font.)
Notice how the skater appears to be going slightly downhill. This inertia plus the wind behind him/her is a double benefit.
The overall theme of freedom and flight could be used in this whole project. For example, the product tag could open up like a bird's wings; and a website could have new pages open up like a bird's wings.
Perhpas we could communicate that Salomon skates are associated with ease of use and comfort.
Salomon Project #3
Salomon Inline Skate Project:
Background Research is vital:
The importance of being in tune with a company's existing marketing strategy--even BEFORE we begin collecting photographic and other material-- was emphasized a lot by three of our DMA instructors:
Joe Bodick (DMA 101), Andrew Tedford (DMA179), and Aviva Furman (DMA 133):
So I visited three stores:
Sportchek at Eaton Centre
Sporting Life at 2665 Yonge
Sportchek at Yorkdale
As mentioned in my previous blog, I talked to the attendant at Yorkdale about demographics, etc. He suggested that I contact the Salomon Toronto Headquarters, which is at Hwy 400 and Langstaff. But before following that suggestion, I emailed Joe and Andrew about the important protocol issues involved.
Andrew’s answer indicated that a BALANCED APPROACH to my learning process is best: Andrew suggested that I don’t actually contact Salomon itself (unless I am getting paid), but at the same time, like Joe said in class one day, working on something which is TOO fictitious (“some magic company”) is also not the best way to learn about the real world, either. A balanced approach is best.
So before I started taking photographs, I researched the Salomon website http://www.salomoninline.com/caus/home.asp . I found:
1. Photos of their product all by itself
2. Photos of their product being used.
SHOWN HERE is my own photo of Salomon skates which combines those two kinds of photos, showing the Salomon name in action (right ankle):
Salomon Inline Skate Project:
Background Research is vital:
The importance of being in tune with a company's existing marketing strategy--even BEFORE we begin collecting photographic and other material-- was emphasized a lot by three of our DMA instructors:
Joe Bodick (DMA 101), Andrew Tedford (DMA179), and Aviva Furman (DMA 133):
So I visited three stores:
Sportchek at Eaton Centre
Sporting Life at 2665 Yonge
Sportchek at Yorkdale
As mentioned in my previous blog, I talked to the attendant at Yorkdale about demographics, etc. He suggested that I contact the Salomon Toronto Headquarters, which is at Hwy 400 and Langstaff. But before following that suggestion, I emailed Joe and Andrew about the important protocol issues involved.
Andrew’s answer indicated that a BALANCED APPROACH to my learning process is best: Andrew suggested that I don’t actually contact Salomon itself (unless I am getting paid), but at the same time, like Joe said in class one day, working on something which is TOO fictitious (“some magic company”) is also not the best way to learn about the real world, either. A balanced approach is best.
So before I started taking photographs, I researched the Salomon website http://www.salomoninline.com/caus/home.asp . I found:
1. Photos of their product all by itself
2. Photos of their product being used.
SHOWN HERE is my own photo of Salomon skates which combines those two kinds of photos, showing the Salomon name in action (right ankle):
Saturday, October 07, 2006
Salomon Project #2:
Title: Inline Rollerskates Project
Course Code: DMA 101 and 179, Group A
Instructors: Joseph Bodick and Andrew Tedford
MORE BACKGROUND RESEARCH:
RACING SKATES TEND TO BE THE HIGH PRICED ONES:
On Oct. 6, I visited, in person, another (third) sports store: Sportchek at Yorkdale Mall. Again, there were no skates of any brand that were over $265.00. The attendant there said that the more expensive skates tend to be only racing skates, and tend to be purchased in Europe more than in North America. This fact is corroborated on the Salomon in line website which shows racing teams in Italy and Berlin: www.SalomonInline.com
FASCINATION WITH EUROPE AND CALIFORNIA:
This confirms the following exisiting marketing strategy: Many products and fashions begin in Europe before they come to North America: For example, much clothing fashion begins in Paris, etc., etc. Therefore, an attraction to European trends in many different products is already present in the North American consumer mind. We simply have to tap that existing consciousness.
The attendant also said that a place in California is the only place that he knows of which sells the more expensive racing skate. The existing continent-wide fascination with California could also be used as a marketing angle.
PRODUCT TAGS:
Product tags are found on many items; but, in the 3 sports stores I visited, I have not yet found them on inline rollerskates. If we are the first to do so on skates, this could easily be seen as a plus. So far I have seen only rudimentary tags on skates which are about 1” x 1”.
Title: Inline Rollerskates Project
Course Code: DMA 101 and 179, Group A
Instructors: Joseph Bodick and Andrew Tedford
MORE BACKGROUND RESEARCH:
RACING SKATES TEND TO BE THE HIGH PRICED ONES:
On Oct. 6, I visited, in person, another (third) sports store: Sportchek at Yorkdale Mall. Again, there were no skates of any brand that were over $265.00. The attendant there said that the more expensive skates tend to be only racing skates, and tend to be purchased in Europe more than in North America. This fact is corroborated on the Salomon in line website which shows racing teams in Italy and Berlin: www.SalomonInline.com
FASCINATION WITH EUROPE AND CALIFORNIA:
This confirms the following exisiting marketing strategy: Many products and fashions begin in Europe before they come to North America: For example, much clothing fashion begins in Paris, etc., etc. Therefore, an attraction to European trends in many different products is already present in the North American consumer mind. We simply have to tap that existing consciousness.
The attendant also said that a place in California is the only place that he knows of which sells the more expensive racing skate. The existing continent-wide fascination with California could also be used as a marketing angle.
PRODUCT TAGS:
Product tags are found on many items; but, in the 3 sports stores I visited, I have not yet found them on inline rollerskates. If we are the first to do so on skates, this could easily be seen as a plus. So far I have seen only rudimentary tags on skates which are about 1” x 1”.
Thursday, October 05, 2006
Salomon Project #1:
Part 1: The Background Research Stage (involves collecting information on the client, etc.)
Shown here is the cover of a 4" x 6" Salomon booklet which is not a pre-purchase brochure but rather a post-purchase booklet of instruction. The instructions help the buyer to custom- fit their skates, etc. I got it at Sporting Life, 2665 Yonge St.
I talked to the attendant there, and at Sportchek at Eaton Centre--both in person. Both said that it is the end of the season and therefore stock is low. I noticed that there were no "high end" ($600.00) skates on display-- only lower priced ones --all under $300.00.
I phoned Sportchek at 3401 Dufferin; and they said that they do not have any brochures--only warranty information.
The photo in the brocure shown here shows that the client, Salomon, wants to communicate "freedom in a beautiful setting."
The inside of the brochure is in 12 languages, but the front is in English.
Part 1: The Background Research Stage (involves collecting information on the client, etc.)
Shown here is the cover of a 4" x 6" Salomon booklet which is not a pre-purchase brochure but rather a post-purchase booklet of instruction. The instructions help the buyer to custom- fit their skates, etc. I got it at Sporting Life, 2665 Yonge St.
I talked to the attendant there, and at Sportchek at Eaton Centre--both in person. Both said that it is the end of the season and therefore stock is low. I noticed that there were no "high end" ($600.00) skates on display-- only lower priced ones --all under $300.00.
I phoned Sportchek at 3401 Dufferin; and they said that they do not have any brochures--only warranty information.
The photo in the brocure shown here shows that the client, Salomon, wants to communicate "freedom in a beautiful setting."The inside of the brochure is in 12 languages, but the front is in English.
Saturday, September 30, 2006
This is a DMA Assignment to show PERSPECTIVE using an actual intersection. As I mentioned in the last post on this blog, I was inspired by the intersection of 
Danforth and Woodbine. I live less than 3 blocks away from there and I wondered what would happen if all the wars we hear about in the news these days would be happening right here? I wondered, "What would happen if all the fictitious violence we see on TV or games would actually become a reality in our own intersections?" Here is the product of these thoughts.
Danforth and Woodbine. I live less than 3 blocks away from there and I wondered what would happen if all the wars we hear about in the news these days would be happening right here? I wondered, "What would happen if all the fictitious violence we see on TV or games would actually become a reality in our own intersections?" Here is the product of these thoughts.
A DMA 179 assignment on PERSPECTIVE required us to do a watercolor of an actual intersection. I chose to do my assignment on the intersection of Danforth and Woodbine (see my next post in this blog). I was unable to post my own photograph of this intersection. Nevertheless, this same intersection was photographed by the people at http://www.boldts.net/TorDw.shtml . Their photo (below) looks east from the south side of Danforth; but my assignment (see my next post in this blog) was inspired by looking east from the north side of Danforth. 
Friday, September 22, 2006
The End of Fun and Merriment? (see photo below)The article “Art and Creativity” (which we read for our assignment in DMA179) mentioned that the inventor Edison used to purposely wake himself up just so that he could write down things while he was still half asleep. He thereby “tapped the richness of theta [brain] states.”
I have unwittingly used that method myself, and recommend it to my fellow artists even though, as digital artists, we are now on the end of the 130 year “analog age” which Edison started when he invented the first analog signal in 1870 (see “stock ticker”).
Edison and his inventive spirit lives on: He was still alive when this 1930 flyer was written, advertising his “new” phonograph.. (I scanned directly from that actual flyer, which I happen to own.) The flyer boasts, " . . . so real and life-like are these tones that it is difficult to realize that you are not in a room with the artists themselves."
Just because the analog age is ending, this doesn’t mean the end of “fun and merriment;” --that is, if we keep “thinking theta.”
Edison, William Dickson, and Louis Le Prince were all involved in the first movies ever made. To see the first movie ever made in 1888 (by Le Prince) see:
http://www.nmpft.org.uk/insight/info/roundhay.mov
Each of the 17 frames of this 2 second breakthrough can be isolated by clicking on them individually. My thanks to wikipedia, and nmpft.org. According to wikipedia, this, the world's first movie, is now finally "in the public domain because its copyright has expired in the United States and those countries with a copyright term of life of the author plus 100 years or less." At last--a free movie!!!
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