Salomon project #4: slogan/concept : "Wind At Your Heels"

(note: This is just a brain storming sketch and is not meant to tamper with the Salomon logo or font.)

Notice how the skater appears to be going slightly downhill. This inertia plus the wind behind him/her is a double benefit.

The overall theme of freedom and flight could be used in this whole project. For example, the product tag could open up like a bird's wings; and a website could have new pages open up like a bird's wings.

Perhpas we could communicate that Salomon skates are associated with ease of use and comfort.