Wednesday, October 18, 2006

Salomon #27: I cropped this out of a Salomon brochure to give much deserved special attention to their unique "Energyzer" (TM) releasable cuff. They claim that no one else makes it releasable. After checking 5 other companies (see my other blog posts), I am convinced they are right. According to page 14 in their brochure, it is "available on certain skates in the Motion range" which are classified as "leisure" (recreational) on their website.

Since I think that unique features are good for marketing, I will focus on the "recreational demographic" in my product tag. According to the assignment, it will be the "high end" market within that demographic. Posted by Picasa

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